Contemporary Advertising
de William F. Arens · Publicada por primera vez en 2003
Adventising perspectives, crafting marketing and advertising strategies, integrating adverting with other elements of the communications mix....
Materias
Ediciones (5)
- Contemporary Advertising (Mcgraw-Hill/Irwin Series in Marketing) (2005)
McGraw-Hill/Irwin · inglés · ISBN 9780072964721
- Contemporary Advertising (Mcgraw-Hill/Irwin Series in Marketing) (2005)
McGraw-Hill/Irwin · inglés · ISBN 9780072964721
- Contemporary Advertising (Mcgraw-Hill/Irwin Series in Marketing) (2003)
