Consumers
de Eric Arnould, Linda Price, George Zinkhan
This text presents a global, eclectic and multi-disciplinary coverage of conumer behaviour. It looks at the impact of the Internet and other technological advances on consumer's lives, with a focus on how culture affects variables such as perception, emotions, lifestyle and decision-making.
Materias
Ediciones (2)
- Consumers (2003)
McGraw Hill Higher Education · inglés · ISBN 9780071247092
- Consumers (McGraw-Hill Series in Marketing) (2001)
McGraw-Hill Publishing Co. · ISBN 9780071122948
