Communication marketingde George E. BelchMateriasAdvertisingCommunication in marketingSales promotionMarketingRadio advertisingTelevision advertisingPublicityPublicitéCommunication en marketingVentesPromotionMessages publicitairesEdiciones (1)Communication marketing (2004)Chenelière/McGraw-Hill · francés · ISBN 9782765102816Más obras de George E. BelchAdvertising and promotion2009Advertising and promotionAdvertising and promotion1998