Colors

de Francesco Bonami, Luciano Benetton, Oliviero Toscani

The book 'Colors' aims to explore the best of visual and textual material of the 90 issues of the magazine, created by the photographer Oliviero Toscani and the art director Tibor Kalman in 1991. The content is presented transversely through a subdivision in ten macro-themes which highlight the "Tumblr ante litteram" nature of the magazine. Twenty-five years of images and texts are shaken and served using ingredients from different issues. The idea is to tell 'Colors' by using its own words, in a visionary journey through time, between irony and semiotics, rereading the analysis of the world carried out by the magazine, acknowledging its high research value. Among the objectives: - celebrating and narrating 'Colors' in a non-direct and linear way. - not providing an axiomatic volume or making it a monument, but rather making it a subject still alive and able to talk about today's world through the work carried out on the world back then.- producing an object attractive to both the collectors and those who do not know the magazine at all, trying to intrigue those who may have only a few numbers, those who believed it was no longer published and the most faithful readers.