Career warfare
10 rules for building a successful personal brand and fighting to keep it
de David F. D'Alessandro, D'Alessandro, David D'Alessandro
"A refreshing message...from someonewho has fought many corporate wars." —The New York TimesWith the latest stories from D'Alessandro's neverending collection of corporate derring-do and newinsight on the global battlefield, the nationally bestselling Career Warfare is more essential than ever whennavigating your way to success.D'Alessandro dares to speak the truth. If you don't manage your own reputation, those around you will. This is no theoretical exercise. In corporate America, people talk about you every day. You can affect what they say."With a cut-the-crap sharp eye for the passions, yearnings, and follies that drive every organization, D'Alessandro draws apart the drapes and revealswhat it really takes to get ahead in business." —James Carville, author and Democratic Strategist"With good jobs becoming harder to find, D'Alessandro's sage advice is more timely and important than ever, especially for those who are trying to build their personal brands and enhance their careers at the same time." —Tom Neff, Chairman, U.S., Spencer Stuart"Smart, strategic, and useful career advice from someone who has actually achieved success in the real world." —Harvey Mackay, author of the #1 New York Times bestseller Swim with the Sharks Without Being Eaten Alive
