Capitalist Co-optation

de Lucy Danger, Joelle Santiago, Klarizsa Padilla, Phoebe Yusim

Colorfully collaged and complete with hand drawn and handwritten examples, students of Barnard's 2018 "Gendered Controversies" course challenge the liberal notions of the commercialized self-care industry. They include a penned timeline of the usage of the term first coined by Audre Lorde (featured on the cover), magazine collages and illustrations of examples from companies selling you stress-beating essential oils and Barnard-sanctioned cupcake breaks, and quotes from Cara Page, Aisha Harris, Deirdre Cooper and others offering us radical alternatives.