Buyer/Consumer Information Processingde G. David HughesMateriasMotivation research (marketing)Consumers, mathematical modelsEdiciones (1)Buyer/Consumer Information Processing (2011)University of North Carolina Press · inglés · ISBN 9780807896891Más obras de G. David HughesAAttitude measurement for marketing strategiesAttitude measurement for marketing strategies1971DDemand analysis for marketing decisionsDemand analysis for marketing decisions1973II/GD Mrktng Mgmt Planng
MMarketers' potential contribution to regulatory reformMarketers' potential contribution to regulatory reform1980
TThe mounting private costs of public policies in marketingThe mounting private costs of public policies in marketing1978
