Business : the ultimate resource
de Basic Books
The "business bible" has now been completely revised and updated to reflect the state of the business world today. This reference guide offers readers a portable M.B.A. between two covers without the expense of tuition, the trouble of entrance exams, or the struggle of making it to classes on time. As business is arguably the most potent force in society today -- CEOs wield more power and influence than political leaders, trade of goods and services spreads cultural values around the globe, even the rules of commerce increasingly govern the administration of our educational, nonprofit, and social institutions -- it is more important than ever that professionals from all walks of life understand its language and its theories. The book captures the state of the art in business today, and the extensive revisions and additions make this second edition the reference for anyone in the field. The additional material includes 30 new articles from authors such as Michael E. Gerber, Howard Rheingold, and Francis Fukuyama; the management library is 40 percent new with 39 articles. Everything else -- from the actionlists to the dictionary -- is fully updated to reflect the latest in business knowledge. This book provides insight and information for executives and managers, entrepreneurs, administrators, educators, and students alike.
