Business Communication

de Marty Brounstein, Dayle M. Smith, Arthur H. Bell, Connie Isbell, Alan Orr

In order to succeed in today's competitive environment, it's imperative that students learn how to speak and write effectively for the business world. Presented in clear, everyday language, Business Communication, Canadian Edition takes the basic concepts that every business professional must know and conveys them in an accessible, easy to understand format. Students will also learn strategies and tools, for successfully applying their communication skills to achieve their goals.   To meet the needs of a diverse student population, Business Communication, Canadian Edition focuses on the fundamentals, identifies core competencies and skills, and promotes independent learning. The book is organized using a four-step learning process called the CASE Learning System (Content, Analysis, Synthesis, Evaluation). Based on Bloom’s Taxonomy of Learning, CASE presents key business communication topics in easy-to-follow chapters. As a result, students not only achieve academic mastery of business communication topics, but they master real-world business communication skills.