Building brandwidth

de Sergio Zyman, Scott Miller

"Sergio Zyman has teamed up with Scott Miller to present a take on e-marketing as it really is and how it's supposed to be." "Building Brandwidth takes on the myth that this cool, hip new technology needs cool, hip new marketing to make the sale. Marketing is marketing - building a brand online takes discipline and sweat, just as it does offline." "Building Brandwidth is the user's manual for anyone doing business on the Internet. This guide to making money and coming out on top will help you close the sale online in these fast-moving, make-or-break times when every e-commerce venture is desperately fighting to stay afloat."--Jacket.