Brand Mascotsde Stephen BrownMateriasAdvertising campaignsMarketingCharacters and characteristicsAdvertising charactersCampagnes publicitairesPersonnages publicitairesBUSINESS & ECONOMICSAdvertising & PromotionEdiciones (1)Brand Mascots (2015)Routledge · ISBN 9781138825079Más obras de Stephen BrownFFUTURE MEFUTURE MERomancing the MarketConsumer research