Brand It Like Beckham
This book explores what it is that makes the Beckham brand so resilient and so heroic. Is Beckham the product of a skilful management team able to take advantage of global media? Or is he just a talented footballer blessed with common sense and a rare commercial nous that previous icons lacked?
Materias
Ediciones (3)
- Brand it like Beckham (2010)
Marshall Cavendish · inglés · ISBN 9789814276931
- Brand It Like Beckham (2006)
Cyan Communications · inglés · ISBN 9781904879299
- Brand It Like Beckham (2004)
Cyan Books · ISBN 9780954282950
