Assessing marketing strategy performance
"Offering a diverse set of approaches, from stock market response modeling to historical analysis, Assessing Marketing Strategy Performance aims to foster new and more effective thinking about the value of marketing and the productivity of marketing investments. It will be a valuable resource to those seeking to better understand marketing's role in the firm"--
Materias
Ediciones (1)
- Assessing marketing strategy performance (2004)
Marketing Science Institute · inglés · ISBN 9780965711449