American showman
de Ross Melnick
This title considers the multifaceted career of Samuel 'Roxy' Rothafel (1882-1936), who is regularly cited as one of the twelve most important figures in the history of film and radio. It examines his role as the key purveyor of a new film exhibition aesthetic that appropriated legitimate theatre, opera, ballet, and classical music to attract multi-class audiences. It details how Roxy built an influential and prolific career as a film exhibitor, stage producer, radio broadcaster, musical arranger, theatre manager, war propagandist, and international celebrity.
