AAllocating marketing expendituresAllocating marketing expendituresde Lawrence FriedmanMateriasMarketingMathematical modelsCostsBusiness forecastingEdiciones (1)Allocating marketing expenditures (1970)Marketing Science Institute · inglésMás obras de Lawrence FriedmanCCalculating the reach and frequency of TV schedulesCalculating the reach and frequency of TV schedulesEEvaluating the effects of variations in package sizesEvaluating the effects of variations in package sizesMMeasuring the effectiveness of consumer advertising
CCalculating the reach and frequency of TV schedulesCalculating the reach and frequency of TV schedules
EEvaluating the effects of variations in package sizesEvaluating the effects of variations in package sizes
AA variable budgeting system for consumer advertisingA variable budgeting system for consumer advertising