Zoom
How 12 Exceptional Companies Are Navigating the Road to the Next Economy
Edición de la obra Zoom
| Autor | James M. Citrin |
|---|---|
| Editorial | Currency, Currency/Doubleday |
| Fecha de publicación | January 22, 2002 |
| Idioma | inglés |
| Páginas | 272 |
| ISBN-13 | 9780385501316 |
| ISBN-10 | 0385501315 |
| OCLC | 47221898 |
| LCCN | 2001042304 |
| Número de Cutter | C581z |
"In Citrin's new management book, Zoom, he offers in-depth analyses of thirteen market leaders - including General Motors' e-GM, BEA Systems, eBay, Sun Microsystems, and General Electric - and reveals how they are bridging the complex demands of yesterday's and today's economies. From the hard-won lessons these pioneering market leaders have learned along the way, Citrin identifies the principles that characterize success today and will help chart success in the future - principles that other companies can use to redirect their thinking, resources, and energies."--Jacket.