Why It Sells
Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Edición de la obra Why it sells
| Autor | Marcel Danesi |
|---|---|
| Editorial | Rowman & Littlefield Publishers, Inc., Rowman & Littlefield |
| Fecha de publicación | October 28, 2007 |
| Idioma | inglés |
| Páginas | 288 |
| Formato | Paperback |
| ISBN-13 | 9780742555457 |
| ISBN-10 | 0742555453 |
| OCLC | 123485389 |
| LCCN | 2007016167 |
| Número de Cutter | D179w |