What's Your Story?
Storytelling to Move Markets, Audiences, People, and Brands
Edición de la obra What's your story?
| Autor | Ryan Mathews, Watts Wacker |
|---|---|
| Editorial | Pearson Education, Limited |
| Fecha de publicación | 2007 |
| Idioma | inglés |
| Páginas | 240 |
| ISBN-13 | 9780132312011 |
| Número de Cutter | M429w |
Storytelling is the universal human activity.Every society, at every stage of history, has told stories–and listened to them intently, passionately. Stories are how people tell each other who they are, where they came from, ho