What's the big idea?
how to win with outrageous ideas (that sell!)
Edición de la obra What's the big idea?
| Autor | George Lois |
|---|---|
| Editorial | Plume |
| Fecha de publicación | 1993 |
| Lugar | New York |
| Idioma | inglés |
| Páginas | 288 |
| ISBN-10 | 0452269385 |
| OCLC | 26502010 |
| LCCN | 92021351 |
| Número de Cutter | L834w |
Lois offers his secrets on how to create great advertising, selling strategies, and marketing techniques.