What is brand strategy?
Edición de la obra What is brand strategy?
| Autor | Andy Milligan |
|---|---|
| Editorial | Pearson Education publishing as FTPress Delivers |
| Fecha de publicación | 2010 |
| Lugar | Upper Saddle River, N.J |
| Idioma | inglés |
| ISBN-13 | 9780132550468, 9780132543996 |
| ISBN-10 | 0132550466 |
| OCLC | 560341648 |
| Número de Cutter | M654w |
"This Element is an excerpt from 'Don't Mess with the Logo: Tools to Build Brands with Impact', by Andy Milligan and Jon Edge. good brand strategy answers the following five questions simply and clearly: 1. What will we stand for? 2. How many sub-brands do we need? 3. What will our brand identity be? 4. How will we deliver this? 5. How will we know we've succeeded?"--Resource description page.