
What Americans Really Want...Really
The Truth About Our Hopes, Dreams, and Fears
Edición de la obra What Americans really want-- really
| Autor | Frank I. Luntz |
|---|---|
| Editorial | Hyperion |
| Fecha de publicación | Sep 14, 2010 |
| Páginas | 336 |
| Formato | audio cd |
| ISBN-13 | 9781401396336 |
| ISBN-10 | 140139633X |
| Número de Cutter | L964w |
The author of the bestselling "Words That Work" examines what Americans say they want, how their actions often contradict those claims, and what that means for businesses.