Welch

A Business Icon

Edición de la obra Welch

"Welch: An American Icon delivers a rare, behind-the-scenes look at how this man has become a global symbol of brilliant management, shedding new light on the tactics, style, and personality of the man who made GE a dominating force in world business. Janet Lowe explores the shining successes as well as the darker aspects of Jack Welch's life and work - how he shaped and influenced GE, how he pushed the company into the global marketplace, and how his vision is impacting the lives of everyone everywhere.". "Welch: An American Icon reveals the steps Welch took to make GE the world's most valuable company with a market capitalization that exceeded $520 billion in 2000. You'll learn how he restructured the company by reducing the work force to only the absolute minimum necessary. Then find out how he mobilized his personal drive and energy to improve the different businesses within GE, committing to globalization and integrating the Internet into every aspect of the company."--BOOK JACKET.

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