Wallet Allocation Rule
Winning the Battle for Share
Edición de la obra The wallet allocation rule
| Autor | Timothy L. Keiningham, Lerzan Aksoy, Luke Williams, Alexander J. Buoye |
|---|---|
| Editorial | Wiley & Sons, Incorporated, John |
| Fecha de publicación | 2015 |
| Idioma | inglés |
| Páginas | 240 |
| ISBN-13 | 9781119037286 |
| Número de Cutter | K27w |
"A revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this book introduces a new and rigorously tested approach--the Wallet Allocation Rule--that is proven to link to the most important measure of customer loyalty: share of wallet. Managers finally have the missing link to business growth within their grasp--the ability to link their existing metrics to the share of spending that customers allocate to their brands."--