Edición de la obra Virtual social identity and consumer behavior
| Autor | Natalie T. Wood, Michael R. Solomon |
|---|---|
| Editorial | M.E. Sharpe |
| Fecha de publicación | 2009 |
| Lugar | New York |
| Idioma | inglés |
| Páginas | 230 |
| ISBN-13 | 9780765623959 |
| OCLC | 298324260, 958107232 |
| LCCN | 2008053550 |
| Número de Cutter | W877v |
"The creation and expression of identity (or of multiple identities) in immersive environments is rapidly transforming consumer behavior. The largest social networking site, Second Life, and the gaming-oriented site, World of Warcraft, have tens of millions of registered users ... (real life) companies ... are staking their claim to computer-mediated environments ... such as Second Life ... [in] an attempt to reach and entice the growing flood of consumers occupying these virtual worlds."