Video rhetorics
televised advertising in American politics
Edición de la obra Video rhetorics
| Autor | John S. Nelson |
|---|---|
| Editorial | University of Illinois Press |
| Fecha de publicación | 1997 |
| Lugar | Urbana |
| Idioma | inglés |
| Páginas | 269 |
| ISBN-10 | 0252066480 |
| OCLC | 36241774, 74921649 |
| LCCN | 97004580 |
| Número de Cutter | N427v |
Video ("Hot spots : multimedia analyses of political ads. -- Urbana : Board of Trustees of University of Illinois, 1997) illustrates how music, text, metaphor, genre, image, color, delivery, tempo, and location all combine to "orchestrate" political meaning; a call for and example of new kind of political analysis.