Valuepack : Marketing Management
United States Edition/Marketing Strategy and Competitive Positioning/Research Methods for Business Students
Edición de la obra Valuepack : Marketing Management
| Autor | Philip Kotler, Kevin Lane Keller, Graham Hooley, John Saunders, Nigel F. Piercy |
|---|---|
| Editorial | Pearson Education, Limited |
| Fecha de publicación | 2007 |
| Idioma | inglés |
| ISBN-13 | 9781405893091 |
| Número de Cutter | K87v |