How to Create Products and Services Customers Want
Edición de la obra Value proposition design
| Autor | Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos |
|---|---|
| Editorial | Wiley & Sons, Incorporated, John |
| Fecha de publicación | 2015 |
| Idioma | inglés |
| Páginas | 320 |
| ISBN-13 | 9781118973103 |
| Número de Cutter |
O85v |
The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.