Using Focus Groups in Research
Edición de la obra Using focus groups in research
| Autor | Lia Litosseliti |
|---|---|
| Editorial | Bloomsbury Publishing Plc |
| Fecha de publicación | 2003 |
| Idioma | inglés |
| ISBN-13 | 9781441141804 |
| Número de Cutter | L776u |
"Focus groups present a natural environment for research but they are often under-used as a research tool. This practical guide takes a step-by-step look at focus group research, from selecting the participants and asking the right questions, to developing a focus group and analysing the data produced."--BOOK JACKET.