Using factor, cluster and discriminant analysis to identify psychographic segments
Edición de la obra Using factor, cluster and discriminant analysis to identify psychographic segments
| Autor | Vincent-Wayne Mitchell |
|---|---|
| Editorial | Manchester School of Management, UMIST |
| Fecha de publicación | 1993 |
| Lugar | Manchester |
| Idioma | inglés |
| Páginas | 40 |
| ISBN-10 | 1871782740 |
| OCLC | 30575452 |
| Serie | Marketing working paper series -- no.9308 |
| Número de Cutter | M682u |