Customer Relationship Marketing @ Work
Edición de la obra Up close & personal?
| Autor | Paul R Gamble, Merlin Stone, Neil Woodcock, Bryan Foss |
|---|---|
| Editorial | Kogan Page |
| Fecha de publicación | July 30, 2006 |
| Idioma | inglés |
| Páginas | 428 |
| Formato | Paperback |
| ISBN-13 | 9780749446918 |
| ISBN-10 | 0749446919 |
| OCLC |
|---|
| 63116978 |
| LCCN | 2006001621 |
|---|
| Número de Cutter | G191u |
|---|
"Up Close and Personal? provides new insights into effective customer relationship marketing." "Based on world-wide research into CRM supported by IBM, Up Close and Personal? brings together the work of three leading experts in the field: Gamble, Stone and Woodcock provide a combination of marketing theory, practical guidance, case studies and implementation techniques, while emphasizing the need for constant re-evaluation."--Jacket.