Customer Relationship Marketing @ Work
Edición de la obra Up close & personal?
| Autor | Paul R Gamble, Merlin Stone, Neil Woodcock, Bryan Foss |
|---|---|
| Editorial | Kogan Page |
| Fecha de publicación | January 9, 2003 |
| Idioma | inglés |
| Páginas | 382 |
| Formato | Paperback |
| ISBN-13 | 9780749438319 |
| ISBN-10 | 0749438312 |
| LCCN |
|---|
| 2002154408 |
| Número de Cutter | G191u |
|---|
"Up Close and Personal? provides new insights into effective customer relationship marketing." "Based on world-wide research into CRM supported by IBM, Up Close and Personal? brings together the work of three leading experts in the field: Gamble, Stone and Woodcock provide a combination of marketing theory, practical guidance, case studies and implementation techniques, while emphasizing the need for constant re-evaluation."--Jacket.