Up Close and Personal?
Customer Relationship Marketing at Work
Edición de la obra Up close & personal?
| Autor | Paul Gamble, Merlin Stone, Neil Woodcock, Bryan Foss |
|---|---|
| Editorial | Kogan Page, Limited |
| Fecha de publicación | 2013 |
| Idioma | inglés |
| ISBN-13 | 9781280550676 |
| Número de Cutter | G191u |
"Up Close and Personal? provides new insights into effective customer relationship marketing." "Based on world-wide research into CRM supported by IBM, Up Close and Personal? brings together the work of three leading experts in the field: Gamble, Stone and Woodcock provide a combination of marketing theory, practical guidance, case studies and implementation techniques, while emphasizing the need for constant re-evaluation."--Jacket.