Understanding Consumer Decision Making
The Means-end Approach To Marketing and Advertising Strategy
Edición de la obra Understanding consumer decision making
| Autor | Jerry C. Olson |
|---|---|
| Editorial | Lawrence Erlbaum, Psychology Press, L. Erlbaum |
| Fecha de publicación | June 1, 2001 |
| Idioma | inglés |
| Páginas | 456 |
| Formato | Paperback |
| ISBN-13 | 9780805817317 |
| ISBN-10 | 080581731X |
| OCLC | 123109453, 42462841 |
| LCCN | 99047703 |
| Número de Cutter |