A Collaborative Approach (Aspects of Tourism)
Edición de la obra Tourism marketing
| Autor | Alan Fyall, Brian Garrod |
|---|---|
| Editorial | Multilingual Matters Limited |
| Fecha de publicación | February 2005 |
| Idioma | inglés |
| Páginas | 383 |
| Formato | Paperback |
| ISBN-13 | 9781873150894 |
| ISBN-10 | 187315089X |
| OCLC | 55738708 |
| LCCN | 2004014170 |
| Número de Cutter |
|---|
F997t |
"This innovative and original book provides valuable insights into the inter-organisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providing a detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. The impact of collaboration on tourism marketing strategy and the implementation of marketing programmes is then explored."--Jacket.