TM, Trademarks Designed by Chermayeff & Geismar
Edición de la obra TM
| Autor | Chermayeff Geismer Inc, Geismar Inc. |
|---|---|
| Editorial | Princeton Architectural Press |
| Fecha de publicación | October 1, 2000 |
| Idioma | inglés |
| Páginas | 288 |
| Formato | Hardcover |
| ISBN-13 | 9781568982564 |
| ISBN-10 | 1568982569 |
| Número de Cutter | I36t |
"From the NBC peacock to the Chase bank octagon; from the red "o" in Mobil to the U.S. Bicentennial mark placed on the moon, Chermayeff & Geismar's designs are well known for their variety and vitality. Their trademarks take many forms - symbols, logotypes, acronyms, monograms - and encompass a variety of graphic styles, from witty hand-drawn images to complex computer-generated forms to unique typographic combinations. This visually rich monograph will fascinate anyone interested in how organizations distill their identities into a single image."--Jacket.