Concepts, Context, Cases (4th Edition)
Edición de la obra The strategy process
| Autor | Henry Mintzberg, Joseph B. Lampel, James Brian Quinn, Sumantra Ghoshal |
|---|---|
| Editorial | Prentice Hall |
| Fecha de publicación | August 2, 2002 |
| Idioma | inglés |
| Páginas | 1000 |
| ISBN-13 | 9780130479136 |
| ISBN-10 | 0130479136 |
| Número de Cutter | M667s |
This collection of readings, edited by Henry Mintzberg, is combined with cases from James Brian Quinn. Together they present an up-to-date look at how actual companies act strategically and the research driving them. Strategies. Strategists. Formulating Strategy. Analyzing Strategy. Strategy Formation. Strategic Change. Cognition. Organization. Technology. Collaboration. Globalization. Values. Managing Start-Up. Managing Maturity. Managing Experts. Managing Innovation. Managing Diversity. Managing Otherwise.