The Soccer Mom Myth
Edición de la obra The soccer mom myth
| Autor | Michele Miller, Holly Buchanan |
|---|---|
| Editorial | Wizard Academy Press |
| Fecha de publicación | March 10, 2008 |
| Idioma | inglés |
| Páginas | 232 |
| Formato | Hardcover |
| ISBN-13 | 9781932226560 |
| ISBN-10 | 1932226567 |
| OCLC | 223919896 |
| Número de Cutter | M649s |
"If women don't consider themselves Soccer Moms, what does that say about the effectiveness (or ineffectiveness) of billions of dollars of advertising aimed at this group? It's time for a wake-up call about who today's female consumer really is, how she really thinks, and why she really buys -- both online and offline. Prepare to kick the Soccer Mom myth to the sidelines"--Page 4 of cover