With Contributions from 57 International Experts
Edición de la obra The Service quality handbook
| Autor | Eberhard E. Scheuing, William F. Christopher |
|---|---|
| Editorial | Amacom Books, Brand: AMACOM, AMACOM |
| Fecha de publicación | November 1993 |
| Idioma | inglés |
| Páginas | 600 |
| Formato | Hardcover |
| ISBN-13 | 9780814401194 |
| ISBN-10 | 0814401198 |
| LCCN | 93026614 |
| Número de Cutter |
S328s |
"Service quality has emerged center stage as a global force. The Service Quality Handbook provides both a panoramic overview of the state of the art in service quality and an invaluable compendium of information on this critical topic." "The list of contributors to this cutting-edge reference reads like a Who's Who in Service Quality - all movers and shakers in the business, academic, and government communities in the United States, Canada, Europe, and Japan. These leading experts provide global and multidisciplinary perspectives that will inspire and inform everyone who is working to achieve and sustain competitive advantage and superior organizational performance in a turbulent world." "Topics covered range from the evolution of service quality and the growing impact of the Baldrige Award to process management and quality in government services. At the heart of The Handbook are time-tested concepts, strategies, methods, and tools that translate into guidelines and action ideas for creating the quality vision, developing service quality systems, enhancing the role of employees in service quality, understanding and managing customers, and measuring and reinforcing service quality." "The 41 chapters of The Handbook add up to the most in-depth, up-to-the-minute information available on service quality today. Whether you're an executive, manager, or consultant in a service or manufacturing company, this visionary yet practical guide will help you teach service quality concepts and strategies; build quality awareness and commitment among employees at all levels; introduce benchmarking practices and processes; make effective use of self-managed teams; improve quality through strategic alliances; and reinforce service quality through service guarantees, recognition, and rewards." "This unique collection has no competition. Use The Service Quality Handbook as your road map to enhanced customer satisfaction and greater profitability."--Jacket.