The Service Advantage
How to Identify and Fulfill Customer Needs
Edición de la obra The service advantage
| Autor | Karl Albrecht, Lawrence Bradford |
|---|---|
| Editorial | McGraw-Hill Professional Publishing |
| Fecha de publicación | October 1989 |
| Idioma | inglés |
| Páginas | 240 |
| Formato | Hardcover |
| ISBN-13 | 9781556232473 |
| ISBN-10 | 1556232470 |
| Número de Cutter | A341s |
A practical guide that takes you step-by-step through a customer research program designed especially for service companies. Includes real-life cases and examples.