The service advantage
how to identify and fulfill customer needs
Edición de la obra The service advantage
| Autor | Karl Albrecht |
|---|---|
| Editorial | Dow Jones-Irwin |
| Fecha de publicación | 1990 |
| Lugar | Homewood, Ill |
| Idioma | inglés |
| Páginas | 240 |
| ISBN-10 | 1556232470 |
| OCLC | 20056976 |
| LCCN | 89016953 |
| Número de Cutter | A341s |
A practical guide that takes you step-by-step through a customer research program designed especially for service companies. Includes real-life cases and examples.