The Real Pepsi Challenge
How One Pioneering Company Broke Color Barriers in 1940s American Business
Edición de la obra The Real Pepsi Challenge
| Autor | Stephanie Capparell |
|---|---|
| Editorial | Free Press |
| Fecha de publicación | February 5, 2008 |
| Idioma | inglés |
| Páginas | 384 |
| Formato | Paperback |
| ISBN-13 | 9780743265720 |
| ISBN-10 | 0743265726 |
| Número de Cutter | C247r |
Describes the achievements of one dozen pioneering African-American Pepsi Cola businessmen who increased the company's post-World War II profits by effectively tapping African-American markets.