The Real Pepsi Challenge
The Inspirational Story of Breaking the Color Barrier in American Business
Edición de la obra The Real Pepsi Challenge
| Autor | Stephanie Capparell |
|---|---|
| Editorial | Free Press |
| Fecha de publicación | January 9, 2007 |
| Idioma | inglés |
| Páginas | 368 |
| Formato | Hardcover |
| ISBN-13 | 9780743265713 |
| ISBN-10 | 0743265718 |
| Número de Cutter | C247r |
Describes the achievements of one dozen pioneering African-American Pepsi Cola businessmen who increased the company's post-World War II profits by effectively tapping African-American markets.