
The Portable MBA
Edición de la obra The Portable MBA
| Autor | Eliza G. C. Collins, Mary Anne Devanna |
|---|---|
| Editorial | Wiley |
| Fecha de publicación | 1990 |
| Lugar | New York |
| Idioma | inglés |
| Páginas | 386 |
| ISBN-10 | 0471619973 |
| OCLC | 20422759 |
| LCCN | 89027382 |
| Número de Cutter | C712p |
Covers all the core topics taught in MBA programs ; presents a series of concentrated seminars on the foundations of management and the functions of a business. Designed to be the virtual equivalent of the first year in a typical MBA program. Covers the key areas of managing people, quantitative tools, managerial economics, accounting, financial management, human resource management, marketing management, information technology, producion management and operations, and strategic management.