The Political Brain
The Role of Emotion in Deciding the Fate of the Nation
Edición de la obra Political Brain
| Autor | Drew Westen |
|---|---|
| Editorial | PublicAffairs |
| Fecha de publicación | June 25, 2007 |
| Idioma | inglés |
| Páginas | 384 |
| Formato | Hardcover |
| ISBN-13 | 9781586484255 |
| ISBN-10 | 1586484257 |
| Número de Cutter | W525p |
A clinical psychologist and political strategist looks at how voters respond emotionally, not rationally, to presidential candidates and offers examples of politicians who create an emotional bond with voters that helps them ignore facts that contradict their preference.