The other guy blinked
how Pepsi won the cola wars
Edición de la obra The other guy blinked
| Autor | Roger Enrico |
|---|---|
| Editorial | Bantam |
| Fecha de publicación | 1986 |
| Lugar | Tononto, New York |
| Idioma | inglés |
| Páginas | 280 |
| Formato | Hardcover |
| ISBN-10 | 0553051776 |
| OCLC | 505753933 |
| LCCN | 86017485 |
| Número de Cutter | E59o |
If you were born before 1980, I'm sure you remember what has come to be known as the biggest marketing disaster of all time: New Coke. You've heard Coke's side of the story. *The Other Guy Blinked* tells the story from Pepsi's point of view. > The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in which Pepsi ultimately came out ahead. (Goodreads) Note that as of 2016, Coke is comfortably leading the market again.