
The Next 4 Billion
Market Size and Business Strategy at the Base of the Pyramid
Edición de la obra The next 4 billion
| Autor | Allen L. Hammond, William J. Kramer, Robert S. Katz, Julia T. Tran, Courtland Walker |
|---|---|
| Editorial | World Resources Institute and International Finance Corporation/World Bank Group |
| Fecha de publicación | March 19, 2007 |
| Idioma | inglés |
| Páginas | 160 |
| Formato | Paperback |
| ISBN-13 |