The Murdoch mission

the digital transformation of a media empire

Edición de la obra The Murdoch Mission

"A true legend in his own time, media baron Rupert Murdoch is one of the world's most visible and controversial figures in business. Infamous for his high-risk ventures, Murdoch has proven skeptics wrong many times over as his investments and unlikely gambles more often than not have brought him both influence and fortune. And there's no indication Murdoch's going to slow down any time soon, as he continues to shape his News Corp. - one of the most powerful media companies in the world - for the global challenges of the new millennium.". "The Murdoch Mission is an unprecedented inside account of Murdoch's headline-making efforts to transform his empire for the digital age - assisted by his young sons Lachlan and James, who have been placed in leadership positions by their father. Award-winning journalist Wendy Goldman Rohm presents a dramatic narrative of the Murdoch family and News Corp.'s strategic forays into digital media and broadcastng, new Internet-based businesses, and the creation of the biggest enterprise of Murdoch's career: the multibillion mammoth Sky Global Networks."--BOOK JACKET.