Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market
Edición de la obra The marketing playbook
| Autor | John Zagula, Rich Tong |
|---|---|
| Editorial | Portfolio Hardcover, Portfolio |
| Fecha de publicación | October 21, 2004 |
| Idioma | inglés |
| Páginas | 336 |
| Formato | Hardcover |
| ISBN-13 | 9781591840381 |
| ISBN-10 | 1591840384 |
| OCLC | 55518400 |
| LCCN | 2004048540 |
| Número de Cutter |
|---|
Z18m |
"The Marketing Playbook is the step-by-step guide to understanding and applying the five plays that helped make Microsoft a huge success in each market. Just as a coach diagrams plays for his team to face various competitors, Zagula and Tong outline simple but powerful methods that any company - regardless of size, product, or resources - can use to map out and put into action an effective marketing campaign."--Jacket.