The hidden persuaders
Edición de la obra The hidden persuaders
| Autor | Vance Packard |
|---|---|
| Editorial | Penguin |
| Fecha de publicación | 1991 |
| Lugar | London |
| Idioma | inglés |
| Páginas | 247 |
| ISBN-10 | 0140136703 |
| Serie | Penguin social sciences |
| Número de Cutter | P119h |
An account of the motivation research people, the advertising agency psychologists who analyze consumer desires and find out how to make people buy the things the agencies are paid to promote. Personalities, techniques, symbols, and approaches are discussed and some of the leading ad psychologists are interviewed.