how sustainability can help exhibit and meeting planners save money and build stronger brands
Edición de la obra The green edge
| Autor | Tom Bowman |
|---|---|
| Editorial | BGC |
| Fecha de publicación | 2014 |
| Lugar | Signal Hill, CA |
| Idioma | inglés |
| Páginas | 163 |
| ISBN-13 | 9780991570300 |
| ISBN-10 | 0991570308 |
| OCLC | 905725039 |
| LCCN | 2015430368 |
| Número de Cutter | B787g |
Myth busting green practices for the exhibit and events industries. Successful businesses are learning that "going green" creates stronger brands by inspiring innovation, building trust with customers, reducing costs and increasing shareholder value. Green initiatives that start at the top with corporate-wide goals often break down when the goals must be translated into everyday decisions. The Green Edge targets this challenge by delivering high quality information about environmental performance to the choices managers are already making.